From Curiosity to Clarity: How Small Teams Can Actually Use AI
- Eric Goldman
- May 22
- 3 min read
If you’re a small business owner, chances are you’ve heard a lot about AI — and maybe even tried a few tools. But between the hype and the headlines, it can be hard to answer the real question: How do I actually use this in my business?
Good news: you don’t need to become a tech expert or rebuild your systems. You just need to start where the pain is — and where your team is already spending too much time.
My AI Motto:
Start with what’s annoying. Automate what’s boring. And keep it human where it counts.

Here’s a simple framework to move from AI curiosity to confident action in three easy steps.
Step 1: Spot the Repetitive Work
Before investing in new tools, look at what your team does every week. Ask:
What tasks do we repeat more than 3x/week?
Where do things slow down because someone’s “catching up”?
What kind of content, updates, or communication gets copied/pasted a lot?
These are your low-hanging fruit. For most small teams, that means:
Client follow-up emails
Meeting summaries and task notes
Weekly social media or newsletters
Intake form reviews and proposal drafts
These aren’t flashy. But automating just one of them could free up hours per week.
Step 2: Start Small with Tools You Already Use
You don’t need to adopt new platforms overnight. Some of the best AI use cases come from connecting the tools you already rely on — like Gmail, Google Docs, or Slack — with lightweight AI helpers like ChatGPT, Zapier, or Notion AI.
Example:
A small design agency I worked with set up a simple automation: when a new client intake form was submitted, GPT auto-drafted a proposal outline in Google Docs. The team could tweak it and send it out the same day — instead of waiting three days to “find time.”
Other easy wins:
Turn calendar events into a Monday morning to-do list
Auto-draft email replies to common questions
Generate 3 LinkedIn posts from a single blog post
Step 3: Build Team Confidence (Not Dependence)
The best AI strategy isn’t about replacing people — it’s about making your team’s work smoother, faster, and more focused.
That means:
Training your team on how to use AI, not fear it
Documenting workflows so others can easily adopt them
Setting clear boundaries (what AI should and shouldn’t touch)
Even one 60-minute internal training can spark big ideas and reduce resistance.
Know When to Ask for Help
If you’re hitting a wall — maybe you’ve tried a few things but aren’t seeing results — that’s a good time to bring in outside support. An AI consultant or automation specialist can help:
Map your workflows and spot overlooked use cases
Set up the right tools and connect them properly
Train your team and build internal capability
(That’s precisely the kind of work I do, and I’m happy to share examples if you’re exploring this.)
Final Thought: Progress Over Perfection
AI doesn’t have to be overwhelming or over-engineered. For most small businesses, the biggest wins come from simple, repeatable workflows — not shiny apps.
Curious where AI could save you time each week?
Let’s talk — I offer a free 60-minute AI Discovery Session to help identify quick wins.
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